6 Clear Signs Your Website Needs a Redesign

Think about it…when was the last time you refreshed your website? 1 year?… 2 years?… More? Your website is usually the first impression customers have of your business, even if it’s social media first, where do they go next? your website! Because it’s loaded with information about you like, who you are, your services/product details, and how to reach out to you. Next question, how do you know when it’s time for a redesign? Not Sure? Well, I can help you with that. Here are some signs that your website may be due for a makeover.

1. Your Website Looks Outdated

Web design trends change quickly; what looked new and was popular a few years ago might now seem a little stale. When you have an outdated design, it can make your business appear less professional. If your site still has old fonts, a heavy layout, or images/ graphics that look older, it’s time to consider redesigning it to more modern standards.

2. It’s Not Mobile-Friendly

More than half of internet traffic comes from mobile devices (that’s just the times we are in), so having a website that’s mobile-friendly isn’t optional—it’s essential! What does mobile-friendly mean? It means that your website properly adjusts to smaller screens and is easy to navigate on a phone or tablet. If it’s not, you're likely losing visitors and potential customers. More on that here.

3. Your Website is Slow to Load

Did you know that users are more likely to leave your website if it takes more than 3 seconds to load? I mean I’ll be honest, I know I do that! 🙋🏾‍♀️. When your website is slow-loading it can frustrate users and harm your search engine rankings. So if your website is slow, it’s a clear sign that it needs an update to improve its performance.

4. You’re Not Getting Enough Traffic

One reason why your website isn’t attracting visitors or converting them into customers could be because of your design or content. Maybe you don’t have clear CTA’s, or the layout isn’t user-friendly, or your website is super text heavy. A redesign can help make your site more engaging for users.

5. The Navigation Is Confusing

Can users find what they’re looking for quickly? Or are they struggling to locate information or pages? Well, your site’s navigation might need a restructuring. Simple and clear menus keep users happy and engaged.

and lastly…

6. Your Branding Has Changed

Now this one is the clearest. If your business has done a rebrand lately, and your website doesn’t reflect the new look and feel, it’s time for an update. I mean if your website doesn’t have your new logo, colors, text, services, or branding photos on it, you could be missing out on building trust with your users and making your brand more memorable. Consistent branding across all platforms is key! Make sure it all aligns with your brand.

Pretty Clear Right?

Remember how important and vital your website is to your business, and because of that, make sure you’re keeping it fresh and functional so that you are staying competitive. A well-designed website isn’t just nice to look at, it works hard for your business by attracting users and turning them into loyal customers!

So, if you’re ready to give your website a makeover, take a look at our pre-designed website templates in our shop or contact us for Website Design & Development services. Good luck to you and your business!